Search Engine Optimization

As a marketing strategy for increasing a site’s relevance, SEO (Search Engine Optimization) became one of the main worries of web designers, who tries to find the perfect harmony between the site’s content and SEO techniques. SEO, as you already noted, is the process of improving the volume and quality of traffic to a web site from search engines via natural search results for targeted keywords. So, depending on how a site is structed, more it will be at the top of search results, providing more user acess.

A lot of people say that SEO is about tricking the search engines, however I prefer to look at it as a knowledge of how them work, understanding their algorithm and what are search engines looking for. In this way, it’s possible to make adjustment to better present your page and improve your rank for a search term.

Now, I’ll show some techniques used to do this improvement, but remember that will likely take more than a month before seeing the results of your workcan, due to the fact that it takes time for the search engines to update their databases.

Domain Name: the first thing to consider is what hosting company to use. When choosing a domain name, make sure that it is short, easy to remember, and easy to spell. Another important consideration is that having keywords in your domain is not a major consideration, so you already have a domain name, don’t worry about switching just because it isn’t packed with keywords.

The Title Tag: an essencial practice is putting keywords at the beginning of your page, such as int the TITLE tag. Your title should include keywords that describe your site (in the most of times keywords are more importante than your company name). When people are viewing a list of search results, they typically will scan down the list, so make sure your title tells them what your page is about. Here’s how to use the TITLE tag most effectively:

  1. Put the TITLE tags below the <HEAD> tag.
  2. Use 40-60 characters (including spaces) between <TITLE> and </TITLE>.
  3. Put the keyword phrase at the very beginning. You can repeat them once, if you like. Make sure you limit the number of small, very common words (the, a, as, of, etc.).

Description Meta Tag: these tags are also in the head section of the code of a web page, describing it to the search engine. You should place the DESCRIPTION tag directly below the TITLE tag, using the same guidelines as for the TITLE tag, but this time you can use up to 250 characters. Here’s an example of Meta Tag use:

<title>Your Page Title Here</title>
<meta name=”Description” content=”Your Description”>
<meta name=”Keywords” content=”Your Keywords”>

ALT Attribute: Images are an important part of making your site visually attractive to your visitors. But, search engines do not understand the image’s content. This is why ALT Tags can be useful. ALT Tags are text descriptions that are used to describe an image on a page. This provides another opportunity to include keywords and keyphrases on your site. For example:

<a href=”pagename.html”>
<img src=”image.gif” alt=”image description”></a>

This are just a few of basic knowledge about SEO and what search engines considerer when returning a search result. For now, keep them in mind and designing your site. This little things can make the difference in the number of visitors and maybe in your bank account.


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